Every marketing agency is different, so it’s important to understand what services each company you’re considering offers. However, you could expect a marketing company to provide a number of the following services:
SEO: Marketers use SEO to ensure your online content is more likely to be seen by your audience. This generally means employing keyword research to identify what your audience is already searching for on search engines like Google, as well as accounting for technical site considerations (such as speed and mobile device optimization). Many marketing agencies conduct a full website audit to determine where your web pages are lacking and will immediately act to correct these issues. Additionally, SEO strategies are used to inform the development of any new content that will be added to your website or social media channels.
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Web development: Every business needs a website, and many marketing companies offer web development as a service. This could be used to build your brand a new website from scratch or optimize your existing website. Web development also typically includes site maintenance and hosting management, taking another administrative burden off your company.
Branding and design: Branding and design are integral parts of how your business is presented to your audience. Branding refers to everything from the tone of your marketing materials to the core values of your organization. Design supports branding by providing visual consistency that reinforces your brand message. Whether you need a logo redesign or support in developing your brand message across the board, marketing companies often provide these services.