Small Business Saturday is all about celebrating local merchants agen poker resmi. Started by American Express during the 2010 holiday season, this sale day encourages consumers to “shop small,” giving independent retailers a fighting chance in between the huge Black Friday and Cyber Monday sales of larger competitors.
Small Business Saturday is typically geared toward brick-and-mortar retailers, and it continues to grow in consumer recognition, with 108 million shoppers spending $12.9 billion at small businesses across the country in 2017, according to a survey by American Express and the National Federation of Independent Business.
Small Business Saturday is the day after Black Friday, so it will be Nov. 28 this year. Since small businesses have been hit the hardest during the coronavirus pandemic, there’s likely to be an influx of shoppers supporting Small Business Saturday this year.
To gain traction, share personalized marketing content across all channels, especially social media, so you can connect with loyal customers and remind them why they do business with you. Merchants are encouraged to visit AmEx’s website for personalized Small Business Saturday marketing materials, which include signage and social media content.
Key takeaway: Small Business Saturday is a great time for consumers to show support for their favorite small businesses. Get personalized Small Business Saturday marketing materials from American Express to promote your participation in this year’s event.