Focus on Established Revenue Sources

Before you can even think about your company’s growth trajectory, you need to ensure that you have a solid staff that can help you achieve it.

“Hiring the absolute best people you can is a surefire way to ensure fast growth,” added Christian Lanng, CEO and chairman of business software provider Tradeshift. “It’s all about having the right team.”

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Rather than trying to acquire new customers, direct your attention to the core customers you already have, said Bill Reilly, a Wisconsin-based auto repair entrepreneur. You can do this by implementing a referral or customer loyalty program, or trying out marketing strategies based on previous purchase behaviors to encourage repeat business, he said.

This focus on your established market is especially important if you’re trying to get funding.

“In the past, we would highlight our business goal to become a franchise, which didn’t resonate with banks,” Reilly said. “We learned to emphasize that there is a large market for what we do. This would pique a banker’s interest because he or she cares about the return on investment more than your business aspirations.”

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